Table of Contents
What is Sales Coach Spotlight?
Why does Sales Coach Spotlight matter?
How does Sales Coach Spotlight work?
What does Sales Coach Spotlight look like in action?
Can you show me how to use Sales Coach Spotlight?
What is Sales Coach Spotlight?
Sales Coach Spotlight is a powerful feature within Atrium's Sales Coach that shines a light on high-priority sales initiatives. Unlike standard metrics tracking, Spotlight elevates the visibility of specific campaigns, goals, or initiatives providing leadership with contextual insights and real-time progress updates.
Why does Sales Coach Spotlight matter?
Sales Coach Spotlight is a game-changer for sales leaders, bridging the gap between day-to-day execution and overarching strategy. While Sales Coach already facilitates manager-to-rep accountability (via Manager Co-Pilot and Direct-to-Rep Sales Coach), Spotlight amplifies that impact by giving leadership a crystal-clear view of the initiatives driving the organization's objectives.
By highlighting initiative-specific metrics, leaders gain valuable context behind the numbers, enabling them to strategically allocate resources, monitor momentum, and make data-driven decisions without relying solely on end-of-quarter reviews or retrospective analyses.
How does Sales Coach Spotlight work?
Sales Coach Spotlight zeroes in on a priority initiative—such as a "Call Blitz Day Of The Week"—and provides a dynamic, real-time report that showcases key performance indicators (KPIs) tied to that initiative. Leadership can monitor initiative progress, gauge team engagement, and assess impact in near real-time.
This granular level insight empowers leaders to celebrate strong performance, proactively address challenges as they surface, and fine-tune the initiative as necessary, ensuring that organizational priorities are met with unparalleled clarity and accountability from top to bottom.
What does Sales Coach Spotlight look like in action?
Below, we've provided an example of a Sales Coach Spotlight on a demo instance of Atrium's progress on their "Call Blitz Tuesday" initiative.