All Atrium Metrics Catalog by Role, Goals, and Use Case
Card in Atrium: Opportunities Created card
- Why It's Important
- Who It's Useful For
- What Data Is Used
- Back of Card
- How to Use It
- Advanced Details
Total number of opportunities created by the rep during the given time period. (Learn more about how Atrium Actions & Objects work to calculate metrics.)
Metric Time Vector:The "created date" of the opportunity.
Metric Value Vector:The count of opportunities created / sourced using the mapped "Opportunity Sourcer" field.
Why It’s Important
This card shows the total number of opportunities created by each rep in Salesforce and the current Stage of each of those opportunities, regardless of their current owner. It also shows, for organizations with a defined "sales accepted" or "sales qualified" stage, whether the opportunity ever reached a sales accepted stage. As a result, this card help you to understand not only the volume of opportunities created by each rep, but also the conversion of those opps to SAOs/SQOs and to down funnel and Closed Won deals. For SDRs, this will show how effective they are being in their roles, while for AEs, this can help managers better understand the level of AE self-prospecting that is taking place.
Who It’s Useful For
SDRs and AEs and their managers
For individuals, the sum of all Opportunities that were created during a given time period. Atrium is determining who created the Opportunity according to the Opp Sourced By field mapping in the "Salesforce Opportunity Mapping" section of the admin panel (this field is mapped to the Created By field on the Opportunity by default).
What Data Is Used
Salesforce Opportunity data, including the Created By or another custom field, and the Stage.
Alerting on this card is based on the calendar month. Personal alerts will compare opps created month-to-date against the average number of opps created to the same point in the prior six calendar months, and goal alerts will compare pacing of opp creation versus prior months to determine whether a rep is on track to hit the defined goal. Peer alerts will compare opps created “this month” as well.
Back of Card
The data on the back of this card shows, for each Opportunity created, the name of the Opportunity, the current stage of the Opportunity, the Type of the Opportunity, and the opportunity amount.
How to Use It
The manager of an SDR team might use this card to identify:
- Which SDRs are creating a high volume of opportunities that are quickly being moved to Closed Lost
- Which team members are creating high-quality opportunities, as indicated by a high proportion of opportunities reached a sales accepted stage
- Which SDRs have created the most opportunities that were eventually Closed Won
Where Data Comes From: The Opportunities Created card uses the Atrium "Opp Sourced By" mapping field to inform the person responsible for the creation of the opportunities used in the calculation. This can be configured in the Salesforce Mappings section of Atrium admin.