We are excited to announce our newest card - The Time from Stage to Won Card! This card allows you to measure the average number of days from any stage to closed won.
The Time from Stage to Won card measures the average number of days it takes from when an opportunity enters each stage to Closed Won.
The default view of this card will show you all sales stages on the X Axis. with the average time to closed won from that stage as the data point. You can also select a specific stage from the "Any Stage" drop down and view the trend from that stage over time.
Opportunities will show on this card if they were closed won in the time period shown and the opp is currently owned by the rep or team shown.
Why It's Important
Time from Stage to Won allows you to measure the average deal cycle FROM a particular stage, so it allows you to better anticipate bookings based on what stage opps are in the sales funnel and thus forecast more accurately. Additionally, this card allows you to filter to the stage at which your reps start working the opp, so you can measure performance from the time they had agency over the deal (by removing SDR qualifying stages from the sales cycle).
How Do I Use It?
- Create a dashboard with Time from Stage to Won, Pipeline Owned (filtered to that same stage), Win Rate from Stage, Average Opp Size (filtered to that stage) to help you model your current forecast.
- Monitor this card over time to see how changes in your sales process affects how long it takes your reps to close deals FROM the stage at which they start working the deal (E.G., when the opp is transferred for them from their SDR).
- Set Goals on stages you are focused on compressing the deal cycle from
- For Example: Are you trying to speed up how long opps close once they are in Proposal?